Several years ago Frisco ISD entered into a partnership with nfhs, and through that partnership, the athletic department and its fans have benefitted. 

“The new cameras are called pixellots,” campus athletic coordinator Matt Swinnea said. “We have them on the turf field as well as the gym. I don’t necessarily know the technology behind them. I guess it is some type of AI, it comes on automatically and it follows the track of the ball no one has to operate it, it’s done all on its own.” 

The cameras have been a key component in the district’s live streaming success on NFHS according to Frisco ISD’s production manager.

“The feedback has been really good. We were in the top five for the number of streams and number of views last year, so our community is really buying in and taking advantage of what we’re doing,” Frisco ISD Production Manager Steven Doherty said. “There’s not many places in the state or the nation that can watch a c-team volleyball game on the middle school level right there on your phone. We’ve been able to put a ton of content out and been able to showcase our athletes through that NFHS platform.”

Beyond allowing family, friends, and fans anywhere in the world to watch campus games, the new cameras open up a lot of new opportunities for the coaches

“You can set it up to record practices, but we haven’t utilized this aspect of it. We prefer the end zone view,” Swinnea said. “But what I think it’s best for is streaming, especially with covid it allows for people to watch the game even though they can’t come to it.” 

The goal is to get all of these cameras on every field.

“The ultimate goal is to get these cameras on the baseball and softball fields,” Swinnea said. “I think the goal no matter what camera we use is to stream all of the games.”