TOMORROW X TOGETHER’s (TXT) made a comeback on Oct. 13 with a third full-length album, The Name Chapter: FREEFALL. This album is a continuation of their previous mini album, The Name Chapter: TEMPTATION. In The Name Chapter, TXT aims to establish their identity and name as they transition into adulthood. FREEFALL expands their discography, offering a diverse range of tracks from lively pop tunes to mellow EDM melodies. 

TXT has been nothing short of prolific this year, with this album being their 13th release in just ten months. They are not alone in this exhausting schedule, which brings up a concern that’s prevalent across the industry: the overworking of idols.

TXT has released three singles, five remixes, two mini albums, and two full-length albums, all in the time span of ten months. This isn’t just the case for TXT, though. Take another group LE SSERAFIM, for example. This girl group has released six singles, four remixes, and one album, and is preparing for another release this month.

While fans look forward to and support groups with each new release, the effects of such a packed schedule become evident to fans. Numerous fan posts on Weverse, a social media platform for K-pop idols and fans, noticed TXT’s alarming weight loss following their promotions. 

Considering how busy they are following an album release, this isn’t surprising. The release of an album is only the beginning. Following every album release comes a demanding promotional period. This entails participating in podcasts and variety shows, filming challenge videos, and hosting fan signs and meetings. 

But the most grueling part of this schedule is performing on multiple weekly music shows (e.g., Inkigayo, NPOP, M Countdown, Music Bank, Studio Choom). Idols will release a mix of pre-recorded and live performances. In some music shows, such as Inkigayo, M Countdown, and Music Bank, different groups will compete against each other for awards. Awards are given based on points from the audience, YouTube views, streams, and/or audience turnout. This period of time generally lasts two to three weeks but can be up to two months long. 

Older groups’ promotional periods are usually shorter, and can afford to take months of hiatus following a comeback as they have already established their presence. However, newer groups, or rookie groups, need to stay in the public’s eye in order to build a loyal fan base. Without a rigorous and consistent promotional period, groups risk falling into obscurity. 

This doesn’t apply to all groups, however. TXT, who made their debut in 2019, is still as active as rookie groups. In fact, since 2019, the group has not taken a hiatus, releasing at least one full-length album per year. While this choice has proven to be successful, if they continue at this pace, burnout is inevitable. 

Once promotions end, idols will usually get a break and continue preparing for their next release. Preparation includes learning and memorizing choreography and lyrics, recording songs, shooting concept photos, and filming music videos. In addition to balancing their other duties like variety shows, brand deals, and public appearances, it’s no surprise that many idols face mental health issues. 

In an industry that relies on constant outputs, it’s crucial to consider the well-being of performers and to acknowledge that the frequent release of new music every month may come at the expense of their emotional health.