Editorial: Sold out event shouldn’t leave students left out
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The Star hosts its first ever football games Saturday with an all Frisco ISD quadruple-header and tickets for the kickoff weekend are in extremely high demand, but there aren’t any available: it’s sold out.
When Frisco ISD first announced the ticket sales for the opening weekend at The Star, they announced that tickets will be sold per session with each session featuring two games. Buying individual game tickets wasn’t an option and that was a big mistake.
While selling tickets based on a session allows for a tighter schedule as the stadium doesn’t have to be cleared out after each game, it will likely result in empty seats despite the day being “sold out”. Because the tickets were sold per sessions, many fans who purchased a ticket only plan on attending only one game in that session, leaving behind empty seats at the other games that could have otherwise been filled by more fans.
For future games and season kickoff events such as this one, it would most likely be more profitable for the district and more enjoyable for the fans, if tickets were sold per game rather than per session. If the district had sold tickets for individual games, fans would be able to attend whatever game they wanted instead of being forced to buy tickets for another game they may have no interest in.
Students trying to attend Saturday’s game are finding it difficult to get a hold of tickets to see their team play as tickets went on sale and were sold out during summer vacation. Meanwhile many of those fortunate enough to get tickets when they went on sale, only want to attend one game. By selling individual tickets, more fans would be able to buy tickets, making more money for the district, and allowing more fans to enjoy the start of football season at the new stadium.