The Frisco ISD CTE Sports Broadcasting class may not have the highest profile in the district.

But that could soon change with the addition of a production truck that’s streaming the UIL volleyball state championships starting Thursday.

For years, students in the Frisco Sports Network have been the majority of the video production crews at both Kuykendall Stadium and the Ford Center.

But this year, there’s been a significant addition to FSN’s capabilities: an all in one production truck that allows for a live production from virtually anywhere. 

With that, came the launch of a new entity. 

“So we have started B100 media, which is a broadcast product that is owned and operated by Frisco ISD,” FISD Broadcast Facilitator Steven Doherty said. “It is supported by the Frisco sports broadcast class and our student team, along with our teacher volunteers, will be producing all 11 state volleyball productions that will include cameras, on-air, and all of the graphics. And we’ll do that here out of this truck at the Curtis Caldwell center in Garland.”

The CTE sports broadcasting program has changed dramatically in the last couple months with the addition of the production truck.

Now students are able to add future ready skills to their resume, and money to their bank account. 

“Because of B100 they are going be able to get paid and they are going to have actual job experience from high school that they can put on their resume,” CTE Sports Broadcasting teacher Brian Higgins said. “Whether they go to college or they just want to go straight into their career field they’re going to have real legitimate live production experience which I think is  better than any student at another high school could have.”

The upgrade in production capabilities provided by the new truck is a significant change from years past.

“This truck is like 10x better than the bus we had last year, I mean we went from having a school bus having all the paint taken out of it, it was stripped,” 2025 FSN graduate Wesley Brodeur said. “Now we have this whole truck, we have three different rooms in here, we have audio in their own room, we have replay in their own room, we’ve got everybody who’s got a job to do, we got everyone else spread out evenly. I mean it’s just a total upgrade from last year.”

Usually in the state of Texas it’s a competition to get the rights to stream or broadcast UIL championships.

But B100 Media allows the sports broadcasting program to get those rights now.

“By being our own entity and own company that allows us to be in competition for those rights,” FSN Production Manager Alex Butler said. “And in turn that opens up you know more sports, that opens up basketball, volleyball, track and field, baseball, softball, it opens up more sports for our students to do and it allows us to do the playoff for those sports which is something we have been held back from in the past ”

The addition of the production truck and B100 Media to the Frisco Sports Network and the CTE Sports Broadcasting class has students such as Independence High School’s Chris Baskar thankful for the new opportunities.

“Now we have a truck that is very comparable to production buses,” Baskar said. “It’s really nice in high school to be in this environment that is so similar to something professional. I feel so privileged to be here.”